Month: July 2007

Harry Potter launch

I wasn’t there for the iPhone launch, but I was there for the Harry Potter 7 launch! Kate and I pre-ordered our books at Dymocks, and went to the event held at the Collins St city store to pick them up. We’re probably not the maddest of mad keen Potter fans, but we do like a good spectacle.

We arrived at Flinders St station a little after 9am, and saw people already reading the book. Some of them were walking and reading, so keen were they to begin it! Many were carrying balloons, since Borders was supplying black balloons as part of their Harry shtick. Unfortunately, Dymocks was a little too good at sales fulfillment, and the queue had mostly disappeared by the time we got there at about 9.10am. However, the choir (!) was still singing, and there was a happy, festive atmosphere.

Needless to say, we bought two copies, rather than one of us having to wait for the other. But, we both finished the book (which has almost exactly the same number of pages as Harry 6) by the end of the weekend. It was fun, a little heavy on the exposition, but brought about a satisfying conclusion.

Toastie Speeches

This year I joined up with the international public speaking organisation Toastmasters. Luckily, I’ve found a club that is both friendly and extremely talented. I haven’t got all the nerves under control yet, so it’s helpful that they aren’t too scary.

So far, I’ve gotten through the first two set speeches in the ten speech programme. I think they’ve generally gone alright, and I think I’m improving. Still, eight more to go. In case they can help anyone else, or provide some ideas, I’m putting the original text of the speeches here on the blog. Of course, they weren’t delivered word-perfect, and didn’t quite go as planned, but you can see the vision.

iPhone Innovations

Spectators at the iPhone DisplayIn my previous post, I described the iPhone as appearing to have incremental improvements, but also as allowing the promise of mobile data to be realised. Isn’t this a contradiction? How can minor innovations make such a difference?

I explained how Apple managed to do that with the iPod, compared to other digital music players at the time. It looks like they might have done it again with the iPhone, compared to other WiFi-enabled PDA-phones. Many of these PDA-phones appear to be functionally equivalent to the iPhone: they make calls, play music and movies, manage email and calendars, and allow you to browse the web. HTC has had such devices for a while, and we’ve also seen them from Motorola and Nokia. So, what’s new?

There are basically two types of data that you might want to access when mobile: your personal data, which can be synched to the mobile device; and external data, which these days is made available via the web. The former has been long solved (e.g. iPod) but the latter has been problematic for mobile devices. The main problem is basically that the web has been designed and developed for desktop computers, and not mobiles/PDAs.

Perhaps the most complained about difference between the web for PCs and the web for mobiles, is that on a mobile the web can be expensive and slow. Continual improvements to mobile plans (including caps and bundles), mobile CPUs (along the lines of Moore’s Law), and wireless broadband technologies (such as HSDPA) are addressing these complaints, and will eventually be good enough for this complaint to have little substance. However, for now, increasing numbers of mobile devices, including the iPhone, support Wi-Fi which will provide an equivalent experience to desktop computers in terms of cost and speed. As few people will need to browse the web as they walk or drive, Wi-Fi coverage in hotspots will often be suitable.

No, for the web to work on mobiles, three things need to work equivalently to a PC: input, output and page functionality. The iPhone has brought improvements to what is typical for a PDA-phone, and these are sufficient to gain PC equivalence in these areas.

Most web sites are designed with the assumption that the web browser has a PC keyboard and a PC pointing device like a mouse. The iPhone provides an on-screen QWERTY keyboard, and through its touch screen provides the ability to use your finger as a pointing device. Pretty much all previous touch-screen PDAs assumed that you would use a stylus as a pointing device, but this doesn’t work well on a phone as (i) it means you need to operate the device using two hands, and (ii) it slows the use of the device because before you can do anything, you need to extract the stylus from within the PDA first. The whole UI of the device needs to be completely overhauled if you don’t have the precision of a stylus, e.g. small ‘X’ icons in the corner of a window are too difficult to press to close applications, and scroll-bars along the side of windows are too difficult to manipulate. However, on the iPhone, to scroll a window, you simply wipe your finger along the screen. This is the first time a PDA-phone has managed to provide equivalent input to a PC without needing a stylus.

Most web sites are designed for a screen that is wider than it is tall, i.e. a landscape or horizontal layout. With more desktops and laptops coming with widescreen displays these days, this design principle is likely to become more extreme. However, because PDA-phones need to work when held as a phone, i.e. vertically, so that there is sufficient distance from the ear to the mouth, most mobile devices attempt to display web pages on a screen that is taller than it is wide. When web pages designed for a PC are shown on such devices, the browser either has to (i) shrink the font size so that it becomes unreadable, and needs to support some kind of zooming in-and-out, or (ii) reformat the web page so that it is laid out in a column, which is almost certainly not what the web page designer intended. The iPhone supports vertical display, but also horizontal display; all the user has to do is tip the device sideways. In horizontal display, standard web pages are apparently quite readable.

Most web sites are designed for display on a web browser with equivalent functionality to Microsoft Internet Explorer or Mozilla Firefox. This is not just that it support full JavaScript and dynamic HTML for all that Web 2.0 goodness, but that it supports all the really badly generated HTML out there which is ill-formed and certainly not standards compliant. The Apple Mac has had its own desktop web browser for a while now called Safari, and a version of Safari is included in the iPhone. This should cope with pretty much all those web pages out there that depend on full web browser functionality.

So, that’s it. Three apparently “incremental” innovations – stylus-free touch screen, ability to display horizontally, and a full web browser – are enough to provide an equivalent experience to browsing on the PC. Similar functions have all been seen before, but not quite the same, and not all together. And together they allow the promise of mobile data to be realised.

Legacy of the iPhone

So the world knows that yesterday Apple and AT&T officially began selling that hybrid iPod-mobile phone device called the iPhone. And we’ve had such high expectations of it that even Web luminaries like Om Malik have written that we’ll have to talk about eras Before-iPhone and After-iPhone. I think he’s right, but not for the reasons he lists.

When Apple launched the iPod in October 2001, it clearly changed the digital music business. However, it wasn’t obvious at the time to all technology commentators. For example, CmdrTaco, editor of the popular tech site Slashdot, reviewed it thus: “No wireless. Less space than a [Creative] nomad. Lame.” For to an embittered tech journo, the iPod initially seemed more hype than revolution.

A year earlier, in September 2000, Creative launched a similar music player called the NOMAD Jukebox (or DAP Jukebox in the UK). It was the first widely available MP3 player to use a hard-disk to store its music, and so could store a massive 6GB of music files. A major problem with previous MP3 players was that unlike the portable CD/MD/Cassette players that they competed with, only a limited amount of music could be carried around. Hard-disks had reduced in size, and including a 2.5″ drive in the NOMAD Jukebox was a genuine revolution.

However Apple bettered Creative’s device in three key areas. Firstly, while the NOMAD Jukebox connected to computers using USB 1.1, the iPod used Firewire, which was an order of magnitude faster, and enabled people to upload their music collections to the iPod painlessly. Secondly, the iPod had a 5GB 1.8″ drive, which allowed it to be smaller, lighter, and have a longer battery life (for example, the NOMAD Jukebox advertised battery life was 4 hours, compared with the iPod’s 10 hours). Finally, the iPod possessed many novel design elements, with the scrollwheel (initially mechanical rather than touch-based) and the white earphones being worthy of note, and clearly identified iPod owners from others.

On the other hand, the iPod was initially very expensive, e.g. US$399 compared to US$237 for a typical MP3 player at the time (e.g. Creative Nomad 2 with 64MB in January 2001), was not supported on PCs (it would not be officially supported until July 2002 according to this iPod history), and did not integrate with an online music store (iTunes Music Store would not be launched until April 2003). So you can see why an expensive product, with “only” incremental improvements at best, and targeted at a niche market could be dismissed at the time.

However, even though it was too expensive for most people shopping for a digital music player at the time, it became the aspirational product in its category because its meagre innovations allowed the promise of digital music to be realised: listen to all of my music when on the go. Despite Apple’s previous lack of presence in the market, the desire for both the function and form of Apple’s product forced all other digital music players to follow suit.

So, now we have a similar event: Apple is entering the phone market, which it has never been in before, with one of the most expensive products, which appears to have incremental improvements over innovations already in the market, but there is an incredible desire amongst the public for ownership of it. It allows the promise of mobile data to be realised: access all of my data when on the go. It will become the aspirational mobile phone, and mobile phones to come will need to respond to its function and form.

That’s if it can pull it off. It’s a much bigger task than getting a digital music player right, because it also has to be an effective phone and Internet device. When the user reviews come in over the next couple of weeks, we’ll see how well they’ve done it.